A few positive Google reviews can be the deciding factor when someone is looking to buy from you.
But you have to make it easy for your happy customers to leave a review in the first place. I will show you how, later in this article.
First, let’s go over the reasons why you should be getting as many Google Reviews as possible.
People Want What Others Have, And A Review Is Great Social Proof
Lots of people judge a restaurant by how busy it is. On the flip side, if it’s empty, we start to wonder what’s wrong with the food.
Likewise with business reviews. If you don’t have any, it can put buyers off.
A review is more powerful if it is specific. Everyone likes a story. It is also one of the best ways to tell if a review is real or fake.
Reviews Boost Local Search Rankings
Google is putting more focus on local signals. Positive reviews will help your site show up higher on Google Maps listings.
And having Google Reviews could be giving your website a bump in the regular search results as well.
The first step is to claim or update your Google My Business listing. We already laid out the instructions for doing that in Step 3 of our guide to promoting your business on the web.
Once you have your Google My Business listing set up, the next step is to get a bunch of reviews.
Simple Steps To Make It Easy For A Customer To Leave A Positive Online Review
2. Enter your business name in the Autocomplete field, and then select it
3. Wait for it to load your info, then click “Generate the awesome link”
4. Scroll down to find the long url for “In google search ( write review pop up )”
5. Share that link with your clients, or post it to your website so people only have to click it to leave a review
This may not work if you are a “service area business”. That means you don’t have a physical location.
Click to read this article that shows other ways of getting a Google Review link.
Google Reviews are getting more and more important. Both for ranking in the search results and for helping customers make buying decisions.
Take the time to do the simple steps above, or talk to your website provider about it.
At Websites.ca we help our clients manage their Google My Business listings so they can harvest reviews:
Download these instructions as a free PDF here